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Delivering Customer Value Instructions: In this assignment, you will assume the role of a marketing manager for a fictional company, "Tech-Rev," which specializes in consumer electronics. Your task is to develop a comprehensive plan for delivering exceptional customer value in a highly competitive market. Background: Tech-Rev has been facing stiff competition in the consumer electronics market. While the company produces high-quality products, customer loyalty has been decreasing, and market share is eroding due to intense competition from other brands. The company's leadership has recognized the need to refocus on delivering exceptional customer value as a key differentiator.

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