Delivering Customer Value Instructions: In this assignment, you will assume the role of a marketing manager for a fictional company, "Tech-Rev," which specializes in consumer electronics. Your task is to develop a comprehensive plan for delivering exceptional customer value in a highly competitive market. Background: Tech-Rev has been facing stiff competition in the consumer electronics market. While the company produces high-quality products, customer loyalty has been decreasing, and market share is eroding due to intense competition from other brands. The company's leadership has recognized the need to refocus on delivering exceptional customer value as a key differentiator.
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UPES MBA Solved Assignment
Assignment 1 - Marketing
Management
Assignment Content
Assignment 1: Delivering Customer Value
Instructions:
In this assignment, you will assume the role of a marketing manager for a
fictional company, "Tech-Rev," which specializes in consumer
electronics. Your task is to develop a comprehensive plan for delivering
exceptional customer value in a highly competitive market.
Background:
Tech-Rev has been facing stiff competition in the consumer electronics
market. While the company produces high-quality products, customer loyalty has
been decreasing, and market share is eroding due to intense competition from
other brands. The company's leadership has recognized the need to refocus on
delivering exceptional customer value as a key differentiator.
Assignment Task:
Your assignment is to outline a strategy for Tech-Rev to deliver superior
customer value in a way that not only retains existing customers but also
attracts new ones. The plan should encompass various aspects, including product
development, marketing, customer service, and post-purchase support.
Key Components of the Assignment:
Customer Segmentation:
Identify and describe the key customer segments for Tech-Rev's products. Who
are the primary customers, and what are their needs and preferences?
Value Proposition: Develop a clear and compelling value proposition for Tech-Rev. What unique value will the company provide to each customer segment?
Product and Service Enhancement: Suggest ways to improve existing products and services to better align
with customer needs and preferences. Consider features, quality, design, and
pricing.
Marketing and Communication: Outline a marketing and communication strategy to effectively convey the
value proposition to target customers. Include channels, messaging, and
promotional activities.
Customer Engagement:
Describe how Tech-Rev can engage with customers throughout their buying
journey. This includes pre-purchase, purchase, and post-purchase interactions.
Feedback Mechanisms: Develop
a plan for collecting and utilizing customer feedback to continuously improve
products and services.
Loyalty Programs: Propose
a customer loyalty program or retention strategy that rewards and incentivizes
long-term customers.
Employee Training: Discuss
the importance of training employees to understand and deliver on the company's
value proposition.
Measuring Success: Specify
key performance indicators (KPIs) to evaluate the success of Tech-Rev's value
delivery strategy.
Submission Instructions:
Your assignment should be a well-organized document, preferably in a
report format.
Use clear headings for each section.
Ensure that your plan is detailed, comprehensive, and practical.
Cite any sources or references used.
Submit your assignment by [Insert Submission Deadline].
If necessary, include appendices, charts, or diagrams to support your
plan.
Grading Criteria:
Your assignment will be evaluated based on the thoroughness of your plan,
the creativity and effectiveness of your strategies, and your ability to
demonstrate how TechRev can successfully deliver customer value in a highly
competitive market.
For Solution of UPES MBA Solved Assignments of Marketing Management, contact us at 9911899400
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