Assume the role of a marketing manager of a company of your choice, you are to propose digital marketing campaign to achieve their business goals. Your report should present the following sections: • Executive summary : It highlights the rationale of your campaign;, your vision; what results you aim to achieve; and quick understanding of your creative idea, execution, and forecasted results for readers. • Situational analysis; It covers companies’ market situation and competitive land scape in digital marketing element. This section should cover identifying business goals, digital smart objectives for your company, and proposed digital campaign

 

UPES Solved Assignments

UPES Semester 1 Solved Assignments for MBA/BBA

Marketing Management

Assignment 2

Assume the role of a marketing manager of a company of your choice, you are to propose digital marketing campaign to achieve their business goals. Your report should present the following sections: 

·       Executive summary : It highlights the rationale of your campaign;, your vision; what results you aim to achieve; and quick understanding of your creative idea, execution, and forecasted results for readers. 

 

·       Situational analysis; It covers companies’ market situation and competitive land scape in digital marketing element. This section should cover identifying business goals, digital smart objectives for your company, and proposed digital campaign. 

 

·       Digital marketing strategy; It includes identify and define target audience; campaign idea; and creative strategy with a focus on customer attraction and retention strategy, supported by academic underpinning. 

 

·       Digital marketing plan; include Digital marketing plan - It includes media planning and spend to achieve overall strategy. This section include recommended measurements key performance indicators and distribution of budget over the period of the campaign or by channels to achieve maximum return on investment. The plan needs to be realistic and reflects company's strategy and capabilities. 

UPES Solved Assignments

·       Literature Integration ; This section should cover specific elements, topics, and analysis covered in the units, learning material, and reference material. 

 

The report should have the following Table of Content: 

1.     Executive summary 

2.     Introduction 

3.     Situational analysis 

a.     PESTEL analysis 

b.     Competitors Analysis 

c.     SWOT analysis 

d.     Business goals and smart objectives

4.     Strategy 

a.     Why? 

b.     Online value proposition 

 

5.     Campaign objectives and focus 

a.     Objectives 

b.     Target segment 

c.     Pen portrait 

d.     User personals 

e.     Social media evaluation 

f.      E-Marketing mix (4 P's)

g.     Implementation 

h.     Project plan 

i.      Campaign budget 

j.      Performance index 

6.     Conclusion 



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