Assume the role of a marketing manager of a company of your choice, you are to propose digital marketing campaign to achieve their business goals. Your report should present the following sections: • Executive summary : It highlights the rationale of your campaign;, your vision; what results you aim to achieve; and quick understanding of your creative idea, execution, and forecasted results for readers. • Situational analysis; It covers companies’ market situation and competitive land scape in digital marketing element. This section should cover identifying business goals, digital smart objectives for your company, and proposed digital campaign

 

UPES Solved Assignments

UPES Semester 1 Solved Assignments for MBA/BBA

Marketing Management

Assignment 2

Assume the role of a marketing manager of a company of your choice, you are to propose digital marketing campaign to achieve their business goals. Your report should present the following sections: 

·       Executive summary : It highlights the rationale of your campaign;, your vision; what results you aim to achieve; and quick understanding of your creative idea, execution, and forecasted results for readers. 

 

·       Situational analysis; It covers companies’ market situation and competitive land scape in digital marketing element. This section should cover identifying business goals, digital smart objectives for your company, and proposed digital campaign. 

 

·       Digital marketing strategy; It includes identify and define target audience; campaign idea; and creative strategy with a focus on customer attraction and retention strategy, supported by academic underpinning. 

 

·       Digital marketing plan; include Digital marketing plan - It includes media planning and spend to achieve overall strategy. This section include recommended measurements key performance indicators and distribution of budget over the period of the campaign or by channels to achieve maximum return on investment. The plan needs to be realistic and reflects company's strategy and capabilities. 

UPES Solved Assignments

·       Literature Integration ; This section should cover specific elements, topics, and analysis covered in the units, learning material, and reference material. 

 

The report should have the following Table of Content: 

1.     Executive summary 

2.     Introduction 

3.     Situational analysis 

a.     PESTEL analysis 

b.     Competitors Analysis 

c.     SWOT analysis 

d.     Business goals and smart objectives

4.     Strategy 

a.     Why? 

b.     Online value proposition 

 

5.     Campaign objectives and focus 

a.     Objectives 

b.     Target segment 

c.     Pen portrait 

d.     User personals 

e.     Social media evaluation 

f.      E-Marketing mix (4 P's)

g.     Implementation 

h.     Project plan 

i.      Campaign budget 

j.      Performance index 

6.     Conclusion 



Comments

Post a Comment

Popular posts from this blog

Delivering Customer Value Instructions: In this assignment, you will assume the role of a marketing manager for a fictional company, "Tech-Rev," which specializes in consumer electronics. Your task is to develop a comprehensive plan for delivering exceptional customer value in a highly competitive market. Background: Tech-Rev has been facing stiff competition in the consumer electronics market. While the company produces high-quality products, customer loyalty has been decreasing, and market share is eroding due to intense competition from other brands. The company's leadership has recognized the need to refocus on delivering exceptional customer value as a key differentiator.

Image
  UPES MBA Solved Assignments  For Solution of UPES MBA Solved Assignments of Marketing Management, contact us at 9911899400 UPES MBA Solved Assignment Assignment 1 - Marketing Management Top of Form Bottom of Form Assignment Content Top of Form Assignment 1: Delivering Customer Value Instructions: In this assignment, you will assume the role of a marketing manager for a fictional company, "Tech-Rev," which specializes in consumer electronics. Your task is to develop a comprehensive plan for delivering exceptional customer value in a highly competitive market. Background: Tech-Rev has been facing stiff competition in the consumer electronics market. While the company produces high-quality products, customer loyalty has been decreasing, and market share is eroding due to intense competition from other brands. The company's leadership has recognized the need to refocus on delivering exceptional customer value as a key differentiator. Assignment Task: ...
Read more

You are the HR Head of a large size Plastic bottles manufacturing company based in Delhi. India. Your company decides to enter into strategic alliance with another company from Japan having better technology and global market presence. There are total 200 employees with 150 skilled labours in factories in India and 600 plus employees in Japanese company with 350 workers.

Image
                                                       UPES Solved Assignments UPES Semester 3 (Human Resource Management) UPES HRM Solved Assignments  Solved Assignments for MBA/BBA Labour Legislations & Industrial Relations Assignment 2 You are the HR Head of a large size Plastic bottles manufacturing company based in Delhi. India. Your company decides to enter into strategic alliance with another company from Japan having better technology and global market presence. There are total 200 employees with 150 skilled labours in factories in India and 600 plus employees in Japanese company with 350 workers.    Highlight the main labour laws that will need reconsideration for the new entity.  
Read more

In this assignment, you will explore the concept of relationship marketing and its application in a practical context. You will assume the role of a marketing consultant for a real-world client and provide recommendations on how to enhance their relationship marketing efforts. Background: Your client is "Green-Life Grocery," a mid-sized, eco-conscious grocery store known for its organic products and commitment to sustainable practices. The company has a loyal customer base but is facing growing competition from larger grocery chains. They are seeking to strengthen customer relationships to retain existing customers and attract new ones.

Image
  UPES MBA Solved Assignments  For Solution of  UPES MBA Solved   Assignments  of Marketing Management, contact us at 9911899400 Assignment 2: Relationship Marketing Instructions: In this assignment, you will explore the concept of relationship marketing and its application in a practical context. You will assume the role of a marketing consultant for a real-world client and provide recommendations on how to enhance their relationship marketing efforts. Background: Your client is "Green-Life Grocery," a mid-sized, eco-conscious grocery store known for its organic products and commitment to sustainable practices. The company has a loyal customer base but is facing growing competition from larger grocery chains. They are seeking to strengthen customer relationships to retain existing customers and attract new ones. Assignment Task: Your task is to develop a relationship marketing plan for Green-Life Grocery. Your plan should focus on enhancing customer loyalty and...
Read more