In this assignment, you will explore the concept of relationship marketing and its application in a practical context. You will assume the role of a marketing consultant for a real-world client and provide recommendations on how to enhance their relationship marketing efforts. Background: Your client is "Green-Life Grocery," a mid-sized, eco-conscious grocery store known for its organic products and commitment to sustainable practices. The company has a loyal customer base but is facing growing competition from larger grocery chains. They are seeking to strengthen customer relationships to retain existing customers and attract new ones.

UPES MBA Solved Assignments For Solution of UPES MBA Solved Assignments of Marketing Management, contact us at 9911899400 Assignment 2: Relationship Marketing Instructions: In this assignment, you will explore the concept of relationship marketing and its application in a practical context. You will assume the role of a marketing consultant for a real-world client and provide recommendations on how to enhance their relationship marketing efforts. Background: Your client is "Green-Life Grocery," a mid-sized, eco-conscious grocery store known for its organic products and commitment to sustainable practices. The company has a loyal customer base but is facing growing competition from larger grocery chains. They are seeking to strengthen customer relationships to retain existing customers and attract new ones. Assignment Task: Your task is to develop a relationship marketing plan for Green-Life Grocery. Your plan should focus on enhancing customer loyalty and...