You are required to investigate different approaches to video based marketing and the use of video in online marketing and promotion. For your proposed website and m-commerce application, write a report of up to 2,000 words proposing an online video advertising strategy. The strategy should include how video would be used in social media, location-based services, and via email.
UPES Solved Assignments
UPES Semester 1 Solved Assignments for MBA/BBA
Marketing Management
Assignment 1
You are required to investigate
different approaches to video based marketing and the use of video in online
marketing and promotion. For your proposed website and m-commerce application,
write a report of up to 2,000 words proposing an online video advertising
strategy. The strategy should include how video would be used in social media,
location-based services, and via email.
Your report should explain how you
would use video to:
·
Make customers
advocates for the new site.
·
Include reviews
of products and services.
·
Provide support
to customers.
·
Promote and
sell building services to customers.
·
Research and
develop new ways of doing business.
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