You are required to investigate different approaches to video based marketing and the use of video in online marketing and promotion. For your proposed website and m-commerce application, write a report of up to 2,000 words proposing an online video advertising strategy. The strategy should include how video would be used in social media, location-based services, and via email.

UPES Solved Assignments

UPES Semester 1 Solved Assignments for MBA/BBA

Marketing Management

Assignment 1

You are required to investigate different approaches to video based marketing and the use of video in online marketing and promotion. For your proposed website and m-commerce application, write a report of up to 2,000 words proposing an online video advertising strategy. The strategy should include how video would be used in social media, location-based services, and via email. 

Your report should explain how you would use video to: 

·       Make customers advocates for the new site. 

·       Include reviews of products and services. 

·       Provide support to customers. 

·       Promote and sell building services to customers. 

·       Research and develop new ways of doing business. 

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